Dirty Roots Hair Care Collection

Our Natural Ethos

At Dirty Roots, we believe in the power of nature to nourish and heal. Our commitment to using only the finest natural ingredients means every product is crafted with care, sustainability, and your wellbeing in mind.

From seed to shelf, we ensure our products are free from harmful chemicals, ethically sourced, and environmentally responsible. Because when you choose natural, you're choosing a healthier future for yourself and our planet.

Rooted in Nature. Made for Real Skin.

100% Natural

Pure ingredients from nature

Ethically Sourced

Supporting sustainable practices

Eco-Friendly

Protecting our planet

Dirty Roots Hair Care Collection

Strength. Shine. Natural Volume.

Discover the power of nature-meets-science haircare with the Dirty Roots Hair Care Collection — a high-performance range designed to cleanse, strengthen, and revive your hair from root to tip. Each formula is crafted with vegan, naturally derived ingredients and enriched with active botanicals to nourish the scalp, fortify strands, and enhance natural shine.

Featuring Hydrolysed Keratin, Caffeine, Rosemary Oil, and Vitamin E, this collection delivers professional-level results while staying true to Dirty Roots’ commitment to clean, sustainable beauty. Hair feels lighter, stronger, and visibly more voluminous — all while being gently protected against daily stress and environmental damage.

✨ Collection Includes:

Keratin Volume Boost Shampoo: Gently cleanses and invigorates the scalp while promoting fullness and strength.
Keratin Volume Boost Conditioner: Smooths and detangles for a soft, thickened finish that radiates vitality.
Keratin Shine Leave-In Hair Mist: Adds instant shine and softness while defending hair from breakage and frizz.

💆♀️ Why You’ll Love It
✔ Naturally volumising and strengthening
✔ Restores shine and smoothness
✔ Protects from breakage and frizz
✔ Vegan | Gluten-Free | Nut-Free | Ecocert COSMOS Natural

🌿 Hero Ingredients
Hydrolysed Keratin • Caffeine • Rosemary Oil • Vitamin E • Algae Extract

Whether your hair craves hydration, strength, or softness, the Dirty Roots Hair Care Collection delivers a complete salon-worthy ritual — rooted in nature, perfected by science.

Cruelty-Free

We are committed to cruelty-free beauty. No animal testing is ever conducted or commissioned for any Dirty Roots product or ingredient.

Cruelty-Free Standards:

No animal testing — ever

ECOCERT certified natural & organic cosmetics

Ethically sourced, plant-based ingredients

Made with care

We are dedicated to creating eco-friendly, sustainable, and ethically produced skincare. Every product in our collection is crafted with respect for nature, quality, and transparency — ensuring you can care for your skin and the planet at the same time.

Our formulations are certified under ECOCERT and COSMOS standards.

Natural & Organic

Our products are predominantly Vegan friendly and created with a deep respect for all living beings.

Natural Certified Formula: At least 95% of total ingredients are of natural origin.

Organic Certified Formula: At least 95% of total ingredients are natural, 95% of all plant-based ingredients are organic, and a minimum of 10% of total ingredients come from organic farming.

Launch Event

Our Natural Ethos

100% Natural

Ethically Sourced

Eco-Friendly