{"title":"Home page","description":null,"products":[{"product_id":"retinol-alternative-serum","title":"Retinol Alternative Serum – Renew, Refine \u0026 Illuminate","description":"\u003ch1 data-start=\"280\" data-end=\"342\"\u003e\u003cstrong data-start=\"282\" data-end=\"340\"\u003eRetinol Alternative Serum – Renew, Refine \u0026amp; Illuminate\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp data-start=\"343\" data-end=\"395\"\u003e\u003cem data-start=\"343\" data-end=\"393\"\u003eGentle retinol power for smoother, radiant skin.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"397\" data-end=\"671\"\u003eThe \u003cstrong data-start=\"401\" data-end=\"442\"\u003eDirty Roots Retinol Alternative Serum\u003c\/strong\u003e delivers high-performance age-defying results — without the irritation of traditional retinol. This lightweight, silky serum helps refine skin texture, reduce fine lines, and even out tone for a visibly rejuvenated complexion.\u003c\/p\u003e\n\u003cp data-start=\"673\" data-end=\"997\"\u003eFormulated with \u003cstrong data-start=\"689\" data-end=\"714\"\u003eBidens Pilosa Extract\u003c\/strong\u003e, a plant-based retinol alternative, it provides natural renewal while maintaining the skin’s delicate balance. A soothing blend of \u003cstrong data-start=\"846\" data-end=\"903\"\u003eAloe Vera, Jojoba Oil, Rose Myrtle, and Sea Buckthorn\u003c\/strong\u003e deeply hydrates, nourishes, and enhances radiance — leaving skin smooth, firm, and glowing.\u003c\/p\u003e\n\u003cp data-start=\"999\" data-end=\"1254\"\u003e\u003cstrong data-start=\"999\" data-end=\"1013\"\u003eHow to Use\u003c\/strong\u003e\u003cbr data-start=\"1013\" data-end=\"1016\"\u003eApply a few drops to cleansed face and neck morning and evening. Massage gently until absorbed. For best results, use with the \u003cstrong data-start=\"1143\" data-end=\"1178\"\u003eRetinol Alternative Moisturiser\u003c\/strong\u003e and \u003cstrong data-start=\"1183\" data-end=\"1216\"\u003eRetinol Alternative Eye Serum\u003c\/strong\u003e for a complete anti-ageing routine.\u003c\/p\u003e\n\u003cp data-start=\"1256\" data-end=\"1274\"\u003e\u003cstrong data-start=\"1256\" data-end=\"1272\"\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1275\" data-end=\"1512\"\u003e\n\u003cli data-start=\"1275\" data-end=\"1328\"\u003e\n\u003cp data-start=\"1277\" data-end=\"1328\"\u003e🌿 Minimises fine lines, wrinkles, and dark spots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1329\" data-end=\"1375\"\u003e\n\u003cp data-start=\"1331\" data-end=\"1375\"\u003e💧 Deeply hydrates and improves elasticity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1376\" data-end=\"1423\"\u003e\n\u003cp data-start=\"1378\" data-end=\"1423\"\u003e✨ Boosts skin’s natural glow and smoothness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1424\" data-end=\"1474\"\u003e\n\u003cp data-start=\"1426\" data-end=\"1474\"\u003e🩵 Gentle, irritation-free retinol alternative\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1475\" data-end=\"1512\"\u003e\n\u003cp data-start=\"1477\" data-end=\"1512\"\u003e🌱 Vegan | Gluten-Free | Nut-Free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1514\" data-end=\"1677\"\u003e\u003cstrong data-start=\"1514\" data-end=\"1534\"\u003eHero Ingredients\u003c\/strong\u003e\u003cbr data-start=\"1534\" data-end=\"1537\"\u003eBidens Pilosa (Natural Retinol Alternative) • Aloe Vera • Jojoba Oil • Rose Myrtle Extract • Sea Buckthorn • Rosehip Oil • Hyaluronic Acid\u003c\/p\u003e\n\u003cp data-start=\"1679\" data-end=\"2485\"\u003e\u003cstrong data-start=\"1679\" data-end=\"1692\"\u003eINCI List\u003c\/strong\u003e\u003cbr data-start=\"1692\" data-end=\"1695\"\u003eAloe Barbadensis (Aloe) Leaf Juice➀, Glycerin➁, Simmondsia Chinensis (Jojoba) Seed Oil➀, Pentylene Glycol, Polyglyceryl-6 Stearate, Cetearyl Alcohol, Propanediol, Dicaprylyl Carbonate, Astrocaryum Murumuru Seed Butter, Gossypium Herbaceum Seed Oil, Isoamyl Laurate, Bidens Pilosa Extract, Polyglyceryl-6 Behenate, Linum Usitatissimum Seed Oil, Parfum\/Fragrance, Cellulose, Aqua\/Water, Hippophae Rhamnoides (Sea Buckthorn) Fruit Extract➀, Lactic Acid, Xanthan Gum, Rhodomyrtus Tomentosa (Rose Myrtle) Fruit Extract, Caprylic\/Capric Triglyceride, Rosa Canina (Rosehip) Fruit Oil➀, Mangifera Indica (Mango) Seed Butter➀, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Sodium Phytate, Octyldodecanol, Tocopherol, Geraniol➂, Citronellol➂, Pelargonium Graveolens Flower Oil, Linalool➂, Citral➂\u003c\/p\u003e\n\u003cp data-start=\"2487\" data-end=\"2590\"\u003e➀ Ingredients from organic farming\u003cbr data-start=\"2521\" data-end=\"2524\"\u003e➁ Made using organic ingredients\u003cbr data-start=\"2556\" data-end=\"2559\"\u003e➂ From natural essential oils\u003c\/p\u003e\n\u003cp data-start=\"2592\" data-end=\"2702\"\u003e\u003cstrong data-start=\"2592\" data-end=\"2606\"\u003eSkin Type:\u003c\/strong\u003e All, especially mature or dull skin\u003cbr data-start=\"2642\" data-end=\"2645\"\u003e\u003cstrong data-start=\"2645\" data-end=\"2657\"\u003eTexture:\u003c\/strong\u003e Lightweight, silky serum\u003cbr data-start=\"2682\" data-end=\"2685\"\u003e\u003cstrong data-start=\"2685\" data-end=\"2694\"\u003eSize:\u003c\/strong\u003e 30 ml\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":52133686706512,"sku":"119861","price":25.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/0865\/4928\/files\/Natural_Retinal_Serum.png?v=1760468157"}],"url":"https:\/\/dirty-roots.com\/collections\/frontpage.oembed","provider":"Dirty Roots Limited","version":"1.0","type":"link"}